# 1. Create and sustain a breakthrough value proposition.
# 2. Exploit a high-growth market segment.
# 3. Shape a revenue powerhouse with marquee customers.
# 4. Secure Big Brother alliances for breaking into new markets.
# 5. Become the masters of exponential returns.
# 6. Practice inside-outside leadership.
# 7. The board should be comprised of essentials experts.